If this number is below 25%-30%, you’re paying a ton of money for impressions that don’t result in video views.

You need to be prepared for both because attention is measured by dividing three-second views by impressions.

When a prospect is scrolling through their feed, your video may automatically play or a thumbnail will show. The goal is to evaluate and improve the steps everyone must take to get to ROAS: It’s one of the core principles we use as a Facebook advertising agency to identify and solve problems. Instead, let me introduce you to AIDA: attention, interest, desire, and action.ĪIDA gives you an analytical framework for the different stages your ad needs to take customers through: i.e., the funnel. Seems like an obvious question with an even more obvious answer, right? Return on ad spend (ROAS). Unfortunately, ROAS is the end result of an ad - the final step in a customer’s journey - but it doesn't tell you much about the ad itself. Get access to a limitless creative universe … all 90 ad examples in their full and original video formats contained within a single download Measure: Four Metrics, One Funnel & Your ‘Real’ Goal

Inspire: 30 Ad Types + 90 Examples of Facebook Ad Creative.

Build: Three Rules to Create Every Ad’s Five-Part Anatomy.

Measure: Four Metrics, One Funnel & Your ‘Real’ Goal.

What if that toolkit was organized around 30 Facebook ad types all defined and designed for ecommerce?Īnd, what if it also included exactly how to build and measure? You need ecommerce ad inspiration and more. What if - instead of starting from scratch or endlessly hunting through Facebook Ad Library - you had a comprehensive toolkit to inspire you? Worse, when it comes to advertising, that block easily turns from frustration into low-ROAS, bottomline-crushing burnout. Inspiration doesn’t always hit when you need it.Ĭreator’s block is real.

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